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Album
It's beyond any doubt that controversy in Madonna's career peaked
in the early nineties. Controversy had been around from the very
beginning: rolling on the floor in the Like
A Virgin wedding dress, promoting materialism in Material
Girl (or that's what the critics thought), the peep show in
Open Your Heart, the pointy Gaultier
corsets from the Who's That
Girl Tour and Blond Ambition
Tour, singing about teenage pregnancy in Papa
Don't Preach, kissing a black priest in Like
A Prayer and chaining herself to the bed in Express
Yourself. But in the nineties the controversy became more
sexual and more explicit. Justify My
Love was the starting point of a raw sex period, where Madonna
talked openly about all kinds of sex and sexuality. The 'Sex'
book and the movies In Bed With
Madonna and Body Of Evidence
showed a Madonna pushing the boundaries further than ever, maybe
even too far.
It was in this period - on October 20th, 1992 - that Madonna
released her Erotica album. After the concept album I'm
Breathless Madonna wanted to make a real dance album, so she
teamed up with producer Shep Pettibone, whom she collaborated
with for Vogue and Rescue
Me, and who was a real expert in dance music. Later Andre
-Dre- Betts joined the team and added a hip hop sound to the
album. The result was a catchy album with 14 tracks with R&B,
house/trance, dance and hip hop influences.
The album was promoted by no less than six singles: Erotica,
Deeper And Deeper, Bad
Girl and Rain were released worldwide;
Fever and Bye Bye Baby
got a limited release. Unfortunately many people thought Madonna
had gone too far this time. Despite a great album and great videos
the album and the singles weren't that successful. The title track
was the first ever lead-off single from a Madonna album that failed
to get to #1; the other singles failed to get to the top 5
in the charts. Only the club scene showed some appreciation: Erotica,
Deeper And Deeper and Fever
were all #1 in the Hot Dance / Club Play chart.
In the US there were two different versions of the Erotica album:
the 'clean' version, which doesn't include Did
You Do It? and the original version, including the rap song,
while carrying a parental advisary sticker on the cover.
In the album charts, the album got to #1 (France, Australia),
#2 (US, UK), #3 (Canada), and #5 (Germany). In the US
it was certified double Platinum in January 1993 for shipments
of 2 million copies. To date it only sold about 5 million copies
worldwide.